So, what is PlanB then? Well, in a word (well, two anyway), it’s Ian Buttle. A Creative, a Creative Director and a Commercials Director. Basically, PlanB is an alternative to Plan A, ie the traditional ‘Ad Agency’ concept. Don’t get me wrong though, I can happily work within an Ad Agency and work wonders too, but I can also work directly with a client as a Creative Consultant, again working wonders all day long. Either way, I can take an idea from start to finish via any media channel you can think of and shoot the living daylights out of it with amazing results.
Working with a collective of the most talented people I’ve ever known, as well as having strong ties with the very best production and post production companies out there, there’s nothing that can’t be produced or achieved. And always to a ridiculously high standard that I know will make socks be well and truly blown off!
For over 20 years I’ve worked in the biggest agencies around, founding and growing a few of them along the way too. I’ve probably created over 1000 TV commercials over that time and devised countless brand campaigns whilst picking up my fair share of awards whilst doing it – so I’d like to think I know my onions.
For me, it’s all about creating impactful, disruptive and effective creative for whomever I’m working for, or with. So PlanB is no longer the place you go to when things go wrong, it’s the place you go to when you want things to go right – and who in their right mind wouldn’t want that eh?
